Growing up around Santa Cruz’s outdoor and action-sports culture — where water, dirt, and pavement are all part of the same playground — gave me a natural connection to the brands and stories I most enjoy designing for.
Over the years I’ve contributed design work for brands like Bell Helmets, CamelBak, Blackburn, and Helinox, developing campaign imagery, social media graphics, digital advertising, and brand visuals supporting new products and seasonal initiatives. The work ranges from static graphics to animated social content — visual systems designed to help these brands show up consistently across platforms, campaigns, and real-world touchpoints.
What I enjoy most about this space is the culture that surrounds it. These brands aren’t just selling gear; they’re part of communities built around riding, exploration, and time spent outside. Design becomes part of that conversation — helping translate product innovation, athlete stories, and brand identity into visuals that feel authentic to the audience.
Designing in this environment means balancing expression with discipline. The work needs to feel energetic and culturally relevant while still communicating clearly across fast-moving platforms and brand touchpoints.
Much of this work lives in digital spaces where ideas move quickly from concept to launch. My background spans both design and front-end development, which allows me to think beyond static visuals and consider how brand systems behave across web experiences, campaigns, and interactive platforms.
Having grown up around Santa Cruz’s outdoor and action-sports culture — where water, dirt, and pavement are all part of the same playground — work like this has always felt especially close to home.