I had the exciting opportunity to lead the creative vision for the complete redesign and replatforming of Bellhelmets.com. Our mission was to establish a sleek, responsive digital presence for the brand, featuring a seamless e-commerce experience powered by Salesforce. The project began with extensive research to ensure our design team had a profound empathy and comprehension of all user needs.
At every touchpoint, I aimed to captivate visitors and forge an emotional bond with the brand. Throughout the process, we identified and addressed numerous user experience challenges, resulting in significant enhancements. Ultimately, the revamped Bellhelmets.com has been a resounding success, positively influencing all key performance metrics.
Mobile-First Design
With over 50% of the traffic to the website coming from mobile devices, it was imperative we considered the UI / UX through that lens. When prototyping and prioritizing design for mobile, the team ensured that the key elements of the website are prominently accessible for anyone using those screens.
Strategic Video Integration for Enhanced Emotional Engagement and Performance
Throughout the redesign, we deliberately sought ways to embed video content strategically, with the goal of enhancing the brand’s emotional appeal. We understood the importance of preserving website performance, ensuring that video integration would not negatively impact the user experience. Our objective was to achieve a harmony between captivating visuals and quick page load times.
Scalable Design System for Consistent User Experiences
I spearheaded the development of an adaptable design system for Bell Helmets, enabling uniformity across various touchpoints and ensuring a seamless user experience. This framework not only strengthens the coherence of our existing digital assets but also paves the way for future innovations. Our goal was to create an extensive style guide and component library that can expand and adapt with the brand, streamlining design workflows and preserving brand consistency.
Showcasing Bell Helmets’ Story Through Impactful Photography
Bell Helmets’ story is most compellingly conveyed through striking, emotive photography. My objective was to craft the website in a manner that allowed these images to truly stand out. I meticulously chose images to capture timeless, energetic, and powerful moments. Additionally, I employed color palettes that complemented the images and products, delivering a high-end user experience.
Revamped Navigation Unveils Bell Helmets’ Comprehensive Brand Story
We developed an innovative navigation system designed to seamlessly showcase the full spectrum of our brand offerings while enhancing user experience. This updated information architecture effectively communicated Bell Helmets’ commitment to inclusivity across various product categories catering to both motorcycle and bike enthusiasts. Additionally, we introduced prominent “Technology” and “News” sections aimed at highlighting our innovation milestones and brand narratives that were previously absent from the older version of our website.