Digital design & creative systems.

Connected experiences across screens, platforms, and campaigns

Digital messaging doesn’t live in one place anymore. It moves across screens, platforms, and contexts — but the messaging and overall branding still have to give the audience uniformity. I design systems that can do that: hold together across a website, a campaign, a presentation, whatever the work demands. I create collateral that’s not just visually coherent, but clear, functional, and built to last while practices and preferences change.

Adobe x Disney presentation microsite featuring themed navigation and AI-generated storytelling imagery — Designed and developed a custom microsite to support Adobe’s presentation to Disney. The experience blended AI-generated imagery, themed navigation, and interactive storytelling to transform presentation content into a more engaging digital journey.

Bell Helmets e-commerce website redesign shown across desktop and mobile devices — Led the redesign and evolution of Bell Helmets’ e-commerce experience on Salesforce Commerce Cloud. The project focused on modernizing the brand online, improving usability across devices, and building a flexible platform capable of supporting product launches, campaigns, and ongoing content updates.

Every project starts with the basics: who it’s for, where it lives, and what it should accomplish. I build out structure, hierarchy, and messaging before worrying about visuals. That foundation holds everything together — whether it’s a marketing site, a campaign system, email flows, or social assets.

I come from both design and production, so strategy and execution aren’t separate phases for me. That shows up in the work: I can wireframe a user flow in Figma, then jump into HTML/CSS to test it. I’ve built responsive email systems, created motion graphics, and handled everything from UI/UX exploration to presentation design and content production. These days, I’m also integrating AI-assisted workflows to solve specific problems efficiently.

Animated Adobe Express Back-to-School social campaign assets displayed on a mobile device — Led creative direction and production for animated social media assets supporting Adobe Express’s Back-to-School campaign. The work combined motion, layered graphics, and expressive typography to create energetic, youth-focused creative designed to engage higher education audiences across social platforms.

TurboTax Live recruitment email campaign designed for tax professionals preparing for tax season — Led creative development for an Intuit TurboTax Live email campaign designed to recruit and re-engage tax professionals ahead of tax season. The campaign combined personalized messaging, responsive email design, and approachable visual storytelling to create a more human, supportive experience for prospective and returning tax experts.

Designed and produced digital campaign assets for the launch of CamelBak Thrive, including animated paid media, website assets, landing pages, and social content. The work focused on creating a cohesive product story across platforms through lifestyle-driven imagery, bold typography, and motion-forward digital creative tailored for the product launch campaign.

I believe the strongest digital work feels connected across every touchpoint. To me, a landing page should support the campaign. Motion should reinforce the message. Emails should feel aligned with the website and brand system. Everything builds momentum together to create consistency and clarity, wherever people encounter the work.

I’ve worked through enough technology shifts — responsive design, mobile-first, now AI-assisted workflows — to know that tools change but the importance of connectivity doesn’t. Generative AI has become a practical part of how I work: exploring concepts faster, generating imagery, refining content, accelerating production. The judgment about what’s good and what’s right for the project? That stays mine.